The first banner ad I created was a leaderboard ad, the idea for the ad was quite simple, it starts off with tools coming up in a line. I have wrote next to it that it chooses a hammer for example, but you will be able to select any tool you wish. As I have selected a hammer, a wall appears and the hammer begins to start knocking down a wall. This will then reveal the name of the business 'Tesla Demolition'. I wanted the ad to be animated and the fact that the scene changes allows people watching it to still be engaged and interested in what is happening. I decided to go with a theme of yellow and black to carry on from my business cards and tie in with the logo I used for one of them. Also these are two very common colours in the demolition industry as they are associated with warning signs.
The second banner ad was more of an interactive ad as when you move the cursor over the building, more and more of it falls down. Gradually as the wall is falling down you also reveal text which starts to spell out the name of the business. I like the idea of this one as it can be seen as more of a game rather than an ad. It keeps the audiences attention and then gives them the information about the business gradually as you carry on knocking down the building. I decided to use grey, yellow and black to keep a flow through from the letterheads and business cards that I created.
This image shows a sample of what the leaderboard banner ad would look like in action on a working website.