On the Creativity Online website I also found the Moen campaign which is all about inventors, I was drawn to see what this one was like and I love how it shows you all of the different stages that the inventor went through till the final product is revealed at the end. I think that this was a great idea as I think that this helps to keep the audience engaged in the advert. I think that this was also a different approach and I really enjoyed the advert. I also love the expressions that the child gave throughout as this added a comic feel to the ad so it wasn't so factual and boring, this really helped to balance out the advert.

Watch the ad here:
http://creativity-online.com/work/moen-sippy-cup/37445