I also found Spotify's first American campaign called 'Don't Go Chasing Girls' created by the agency David. I was intrigued by this as I wasn't sure how the song title related to music. The set up is a boy in an interview setting reflecting on how he made a mixtape for a girl he liked when he was 8. The girl was very unappreciative of it and it turned out to be an embarrassing moment for the boy. The tagline at the end of the ad is 'That Song When. You have the story. We have the song' I thought that this ad was a great idea because I think it is definitely something that everyone can relate to, everyone has a certain song that brings back memories and I think that this advert has the ability to connect with the audience which is very important for an ad.

Watch the ad here:
http://creativity-online.com/work/spotify-dont-go-chasing-girls/37438