Emily Hackett Advertising
DMG140: Task 3: Cross-Media Design
As part of brief 4 - 'Anniversaries of connection, division and ambitious unity' we were also asked to create a design concept for either a computer game, banner ad, website or app that would link to the brief. I decided that an app would be best suited for my theme of the Berlin Wall and the divide it caused. For the booklet and poster aspect of the project I focused on diary extracts to show how people felt during the wall and after it fell, I wanted to carry this on into my app so decided to make an interactive version. I came up with a lot of ideas but decided on the wall itself with different pages on it that can be arranged and customised to anyone's personal preference. You can read the different extracts by simply clicking on them which then also gives you the option to delete it if you wish to. You can have endless amounts of extracts as the wall goes on forever with the option to swipe left and right. Also the notification bar in the top right hand corner lets you know when a new extract is available to read. I think that this idea has developed my idea of a diary and made it interactive which makes it a lot more interesting.
13:10
Brief 3 - Who Do You Think You Are - Banner Ads
For the 3rd brief, 'Who Do You Think Are' I have also created 2 banner ads for Nikola Tesla, I decided to make him a demolition expert owning a demolition company.
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The first banner ad I created was a leaderboard ad, the idea for the ad was quite simple, it starts off with tools coming up in a line. I have wrote next to it that it chooses a hammer for example, but you will be able to select any tool you wish. As I have selected a hammer, a wall appears and the hammer begins to start knocking down a wall. This will then reveal the name of the business 'Tesla Demolition'. I wanted the ad to be animated and the fact that the scene changes allows people watching it to still be engaged and interested in what is happening. I decided to go with a theme of yellow and black to carry on from my business cards and tie in with the logo I used for one of them. Also these are two very common colours in the demolition industry as they are associated with warning signs.
The second banner ad was more of an interactive ad as when you move the cursor over the building, more and more of it falls down. Gradually as the wall is falling down you also reveal text which starts to spell out the name of the business. I like the idea of this one as it can be seen as more of a game rather than an ad. It keeps the audiences attention and then gives them the information about the business gradually as you carry on knocking down the building. I decided to use grey, yellow and black to keep a flow through from the letterheads and business cards that I created.
This image shows a sample of what the leaderboard banner ad would look like in action on a working website.
06:03
The Martin Agency - Moen Campaign
On the Creativity Online website I also found the Moen campaign which is all about inventors, I was drawn to see what this one was like and I love how it shows you all of the different stages that the inventor went through till the final product is revealed at the end. I think that this was a great idea as I think that this helps to keep the audience engaged in the advert. I think that this was also a different approach and I really enjoyed the advert. I also love the expressions that the child gave throughout as this added a comic feel to the ad so it wasn't so factual and boring, this really helped to balance out the advert.
Watch the ad here:
14:06
Spotify's First U.S. Campaign 'Don't Go Chasing Girls'
I also found Spotify's first American campaign called 'Don't Go Chasing Girls' created by the agency David. I was intrigued by this as I wasn't sure how the song title related to music. The set up is a boy in an interview setting reflecting on how he made a mixtape for a girl he liked when he was 8. The girl was very unappreciative of it and it turned out to be an embarrassing moment for the boy. The tagline at the end of the ad is 'That Song When. You have the story. We have the song' I thought that this ad was a great idea because I think it is definitely something that everyone can relate to, everyone has a certain song that brings back memories and I think that this advert has the ability to connect with the audience which is very important for an ad.
Watch the ad here:
13:09
Try/Apt Goat Ad
I decided to have a browse through some of the websites given on one of the handouts and found that www.creativity-online.com was a really good one to find inspiration from. I came across the 'Singing Goat' ad from the Oslo based agency Try/Apt. I was drawn to this ad as we have all seen the famous dancing horse advert and wondered if this would live up to it. I found the advert very funny and I think it was definitely a good idea, I think that the advertisers took inspiration from the screaming goat song which caused a lot of publicity because of how different it was. I think that this ad will be a success as it causes a lot of attraction and I think it will be one of those 'did you see that advert' type of ads.
Watch the 'Singing Goat' ad here:
Watch the 'Screaming Goat' song here:
12:42
Creative Review
I have previously looked into Creative Review during a small project 2 years ago at college. I studied a lot of the covers to gather inspiration to create my own version for the cover. I have decided to look more into Creative Review as I really enjoyed the project and I think it will be interesting to see some of the newer covers to see how they have developed over the years.
I firstly looked at the October issue, which is also a iPad Edition.
This issue is based around fashion, which made me immediately drawn to it.
I think that this cover is very interesting, I love how it is very toned down colour wise as this allows the blue of the button to really stand out from the image, which I think is important as it relates back to the theme of the issue. I think it is great how the man is holding up the button and the graphics really give impact as if he is actually holding it. I think that although it is quite minimalistic with the graphics and colour scheme that has been used, it is very effective. I love how Creative Review always put there logo at the top of the issue and it is nice to see that this hasn't been lost even though it has been adapted for iPad use.
http://www.creativereview.co.uk/cr-blog/2014/october/cr-oct-ipad-edition
I then moved on to look at some of the older editions.
I was really drawn to the May 2013 (The Annual) cover, I found out that this was the biggest Creative Review ever. It was 230 pages long! I really like how abstract this image is. I love how they have decided to keep the cover quite simple with the theme as they have focused on the letter 'A' and really focused on the colours used. I think the fact the colours of the letter are so bold against the harsh shutters as a background is very unique and interesting. I think that this is a great idea for a cover as it is something I am definitely drawn to because of how different it is.
http://creative-review.myshopify.com/collections/back-issues/products/may-2013-the-annual
I looked at the February 2014 issue next, I was drawn to this one because of how different it is from a lot of the other covers I have seen previously. Each cover is different and unique but this one stands out as it doesn't have the classic bold, black 'Creative Review' logo which is seen on every cover. This time it is red, which made me very intrigued as it is totally different. I really like how this has worked for the cover though as it goes with the image they have used. I love how this is more of a illustration design as I sometimes think that this approach is nicer than graphics such as the ones used in the cover above. I love the colour scheme on this cover and think it is great how pops of colour have been used on the things that they wanted to stand out.
http://creative-review.myshopify.com/collections/back-issues/products/february-2014
I firstly looked at the October issue, which is also a iPad Edition.
This issue is based around fashion, which made me immediately drawn to it.I think that this cover is very interesting, I love how it is very toned down colour wise as this allows the blue of the button to really stand out from the image, which I think is important as it relates back to the theme of the issue. I think it is great how the man is holding up the button and the graphics really give impact as if he is actually holding it. I think that although it is quite minimalistic with the graphics and colour scheme that has been used, it is very effective. I love how Creative Review always put there logo at the top of the issue and it is nice to see that this hasn't been lost even though it has been adapted for iPad use.
http://www.creativereview.co.uk/cr-blog/2014/october/cr-oct-ipad-edition
I then moved on to look at some of the older editions.
I was really drawn to the May 2013 (The Annual) cover, I found out that this was the biggest Creative Review ever. It was 230 pages long! I really like how abstract this image is. I love how they have decided to keep the cover quite simple with the theme as they have focused on the letter 'A' and really focused on the colours used. I think the fact the colours of the letter are so bold against the harsh shutters as a background is very unique and interesting. I think that this is a great idea for a cover as it is something I am definitely drawn to because of how different it is.http://creative-review.myshopify.com/collections/back-issues/products/may-2013-the-annual
I looked at the February 2014 issue next, I was drawn to this one because of how different it is from a lot of the other covers I have seen previously. Each cover is different and unique but this one stands out as it doesn't have the classic bold, black 'Creative Review' logo which is seen on every cover. This time it is red, which made me very intrigued as it is totally different. I really like how this has worked for the cover though as it goes with the image they have used. I love how this is more of a illustration design as I sometimes think that this approach is nicer than graphics such as the ones used in the cover above. I love the colour scheme on this cover and think it is great how pops of colour have been used on the things that they wanted to stand out.
http://creative-review.myshopify.com/collections/back-issues/products/february-2014
08:43
Lyric Poster Inspiration
After being set my first brief, which is to create a poster design including lyrics that mean something to me. I decided to look online for some inspiration, I decided to make a pinterest, a wesbite where you can virtually pin different images onto the same board which makes it very easy to scroll through and gather ideas.
I focused looking at more of the typography and graphic designs and this is the area I needed to gather more ideas about. I found a lot of inspiration and pinned them to the board 'Poster Designs'. I found that the wesbite was very easy to use and it allowed me to keep all of the images in the same place without having to actually save the images.
http://uk.pinterest.com/emilyjhackett/poster-designs/
I focused looking at more of the typography and graphic designs and this is the area I needed to gather more ideas about. I found a lot of inspiration and pinned them to the board 'Poster Designs'. I found that the wesbite was very easy to use and it allowed me to keep all of the images in the same place without having to actually save the images.
http://uk.pinterest.com/emilyjhackett/poster-designs/
14:00